Course curriculum

    1. Keynote | Industry Outlook: Conference Kickoff

      FREE PREVIEW

    2. Keynote | It’s Time to Get REAL With Your Customers

    3. Workshop | Data-Driven Success: Optimizing Fixed Operations Marketing Strategies

    4. Workshop | Zero, First, Second, and Third... It's a Data Party 🎉

    5. Workshop | Ant Man’s Guide to Superhero-Level SEO

    6. Workshop | Learning Through Failure with Defection Data

    7. Panel | Identity Resolution Is the Foundation of CDPs

    8. Keynote | NextGen AI: How Customer Data Platforms and ChatGPT are Accelerating Dealership Sales

    1. Panel | Maximizing Business Growth with CRM Enrichment and Marketing Analytics

    2. Workshop | Actionable SEO: Demystifying Self-Analysis & Solutions

    3. Workshop | The Lost Art of Creative: Data Never Built a Brand

    4. Keynote | Modern CDP: Actionable Roadmap and Best Practices

    5. Keynote | The Transformation of Digital Advertising Through AI

    6. Workshop | ChatGPT: Promise, Prompts & Perils in Automotive Marketing

    7. Workshop | Do You Have Customer Relationships or Transaction-Ships?

    8. Fireside Chat | Shoelaces

    9. Keynote | Revolutionizing Auto Sales: From Living Room to Showroom, Master Connected Retailing for Unrivaled Dealer Profitability

    10. Panel | Advanced CDP Data Activation

    11. Panel | Using Technology To Improve Marketing Outcomes

    1. Panel | Clean Rooms: Safely Unlocking More From Your CDP & 3rd Party Data Sets

    2. Workshop | Dealership Marketing Masterclass: Phone Lead Strategies to Double Revenue

    3. Workshop | Optimizing your BDC for 2023

    4. Workshop | How PCG Digital is Leveraging Digital Marketing Using a CDP

    5. Panel | Integrating Call Data into CDPs

    6. Keynote | The Secret to Digital Retail Success Might Not Have Anything to do With Tools and Technology

    7. Keynote | The State of Dealership Data: Why Dealers Must Prioritize Activation, Integration & Security

    8. Panel | CDP Research Report

About this course

  • $250.00
  • 20+ Hours of Video Content
  • GA4 Day not Included
  • 180 Days of Access

Go virtual with DMSC

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Note: Some workshop sessions may not be recorded for virtual access at the discretion of the presenters.