Course curriculum

    1. Keynote | Conference Kickoff - Industry Insights

      FREE PREVIEW

    2. Panel | Connecting The Customer Journey: Smarter Data Strategies for the Win!

    3. Workshop | AI: The Promise, The Prompts, and The Peril

    4. Workshop | Drive Engagement: Unleash the Power of Dynamic Vehicle Ads on TikTok

    5. Keynote | The Evolution of the Data Ecosystem and Automotive CDPs: What Comes Next?

    6. Keynote | Modern Automotive Retail: Begin with Culture

    1. Panel | Modern Communication Strategies: Reimagine Your Customer Conversations

    2. Keynote | Money Is Calling... Is Your Dealership Answering?

    3. Workshop | Media Planning in Today’s Advertising Landscape

    4. Workshop | Can You Pass the Customer Readiness Test?

    5. Keynote | Cultivating a CX Mindset

    6. Workshop | The Six Steps For a Better Lead Conversion!

    7. Keynote | What You DON’T Know About Search

    8. Panel | First Party Data Management Updates

    9. Panel | Should I Stay or Should I Go: 3rd Party Marketplace Measurement

    1. Keynote | Sol Price Would Love Automotive Retail Now

    2. Workshop | Your Data Doesn’t Stink. It’s Trapped

    3. Workshop | Optimizing Google Ads With Automotive Standards Council Events

    4. Workshop | Best Practices: Activating on the Amazon Platform

    5. Panel | Rethinking The Sales Process: Technology Enabled Solutions

    6. Keynote | Meeting Shoppers Needs Online, at Home, and in the Store: The Power of Connected Retailing Solutions

    7. Keynote | Beers with Brian & Brad: The Transformation of Online Retailing - From Chat to Funded

    8. Panel | Upgraded Marketing Strategies Deliver Superior Results

    1. MRX Award Finalist Submissions

    2. Presentation | Enhancing the Dealership Experience by Meeting Modern Car Buyers Where They Are

    3. Presentation | Funnel Schmunnel, Lifes Not Linear, Why is Your Advertising? NO CAP!

    4. Presentation | Best Practices to Deliver the Modern, Connected Retail Experience Today’s Car Buyers Deserve

    5. Presentation | Time Kills Deals: Increase CX and Conversion by Passing Google's Core Web Vitals

About this course

  • $295.00
  • 15+ Hours of Content
  • 180 Days of Access
  • Join From Anywhere

Elevating Customer Experience in Automotive Retail

#MRC2023

Note: This course will go live the week after the live event ends. Some workshop sessions may not be recorded for virtual access at the discretion of the presenters.