Auto Academy

Keynote | Industry Update The First Party Data Maze

Keynote | The Missing Piece with CDPs Real Time AI Driven Communications

Panel | CDP Considerations: What Are Dealer Groups Looking for In a Partnership?

Panel | Marketing Automation Platforms - Finding The Right Partner

Panel | What is Your Focus for the Rest of the Year: A Tactical Marketing Discussion for Dealerships

Panel | Data Enhancements & Hygiene: What You Need To Know

Workshop | Conversational Commerce: Now That's a New Buzz Word...

Workshop | Are Traditional Marketing Audiences Still Viable?

Panel | Expand Your Market: 4 Tenets of Marketing Strategy and Vendor Relationships for Dealership Profitability

Panel | API integrations Why Are We Still Fighting For Interoperability

Keynote | Re-Friending Meta Unique Ways to Re-Imagine Campaign Strategy

Workshop | Organic Search: Secrets to Measuring SEO ROI & Myths Debunked

Keynote | Corporate Success Stories with CDPs

Panel | The Year of the Audience Leveraging 1st and 3rd Party Sources

Keynote | 1 + 1 = Way More Than you Think

Panel | Creating Personalized Shopping, Marketing, and Communication Strategies for Consumers

Keynote | Adapting to the New Normal Reshaping Inventory Management for Dealers

Panel | Fixing Your GA4 Accounts to Optimize Google Ads Campaigns

Keynote | A People-First Approach to Marketing and Sales

Lesson 2: Lifecycle Marketing Strategy Development

Lesson 3: Creating Audiences and Creative

Lesson 2: Developing Use Cases to 10x CDP Investments

Lesson 3: Audiences and Marketing Automation

Lesson 4: Tracking Website Shopping Activities with ASC Events in GA4

Lesson 2: Ad Creation and Optimization

Lesson 3: Ad Formats and Optimization Techniques