Current Course Curriculum

*Most Sessions Will Be Added After The Live Event

    1. Kickoff | Dealer Data Mandate: Access & Interoperability

      FREE PREVIEW

    2. Keynote | Industry Update

    3. Panel | Customer Data Platforms Are Not A Shiny Object

    4. Workshop | Harnessing Chaos to Optimize Automotive Marketing ROI

    5. Keynote | The Data “Up” Revolution: Turning Your First-Party Data Into Dollars

    6. Fireside Chat | Solving the #1 Complaint of Dealers Across America

    1. Keynote | Omnichannel Excellence: Streamlining the Consumer Journey for Automotive Success

    2. Panel | Completing The CDP Picture

    3. Panel | Millions On The Line: Why Morgan Auto Group Invested in a CDP

    4. Workshop | The Value of a Deep Dive: How a Lead Audit Can Maximize ROI

    5. Workshop | SEO in the AI Era: Winning with Google’s Generative Search

    6. Workshop | The Showroom is the New Digital Frontier: Arming Your Team with Technology to Move Faster and Drive Profit

    7. Keynote | Drive Operational Excellence: The Power of the Right Technology

    8. Workshop | Are You Dating Your Internet Leads?

    9. Workshop | SEO in 2025 : Measurement Secrets and Debunking Myths about AI, Local & Technical SEO

    10. Panel | Enhancing Customer Communications and Service with AI & New Technology

    11. Panel | Streamlining Inventory Acquisition: Leveraging Data and Technology for Efficiency

    12. Keynote | Drive Sales with Transactional SEO (And Why Your SEO Doesn’t)

    1. Keynote | AiOS: Transforming Dealership Operations and Results with Automotive AI

    2. Keynote | Mission Impossible: The One Hour Car Sale

    3. Fireside Chat | Generational Leadership: My Vision for Automotive Retailing

    4. Panel | Modern Retailing Requires a Fresh Approach to Merchandising

    1. Panel | Supercharge Your Lead Prospecting

    2. Fireside Chat | The Complete Profit Picture - Part 1

    3. Fireside Chat | The Complete Profit Picture - Part 2

    4. Fireside Chat | The Complete Profit Picture - Part 3

About this course

  • $250.00
  • 15+ Hours of Content
  • 180 Days of Access
  • Join From Anywhere

Elevating Customer Experience in Automotive Retail

#MRC2024

Note: This course will go live the week after the live event ends. Some workshop sessions may not be recorded for virtual access at the discretion of the presenters.