Course curriculum

    1. Kickoff | Radical Changes are Coming to Automotive Retailing

      FREE PREVIEW
    2. Keynote | The Cure for Data Chaos: How DGDG, Clarivoy & Treasure Data deployed a CDP built for Retail Automotive

    3. Panel | Tech Talk: New Solutions For Progressive Dealers

    4. Panel | How to Create the Best Website Experience for Consumers

    5. Keynote | Real Dealer Wins: Leveraging Defection Data to Maximize Marketing & Sales Performance

    6. Flash Talk | Too Much to Say. Too Little Time. 6 Ways You’re Wasting Money on SEO, SEM & AI Search

    1. Keynote | The AI Advantage: Smarter Marketing, Stronger Results

    2. Workshop | Where SEO, SEM, and AI Search Collide

    3. Keynote | Uncovering the Truth About Your Dealership’s Phones: Why Deals are Won or Lost on the First Call

    4. Keynote | The Tunnel is Now Open: The Fastest Way to Load… Anything?

    5. Workshop | The Future of Engagement: Augmented Intelligence Marketing

    6. Panel | How CDPs Are Supporting Digital Marketing Strategy

    7. Panel | How to Increase Website Conversion Rates

    8. Flash Talk | No Widgets, Just Results: How Integration Fuels Personalization

    9. Keynote | Operationalizing AI: Creating Lifelong Concierge Experiences

    10. Keynote | Curator Completes a Dealer’s CDP Vision and Solves Attribution: Finally!

    11. Flash Talk | Collaborator, Not Competitor: Understanding the Role of AI in Dealership Sales

    1. Keynote | Accelerating Dealership Success

    2. Keynote | New Ways to Make Your Data Work for You: Top Tips for Automotive Innovators

    3. Flash Talk | Reaching Customers Without Spending More: The Smarter Way to Drive Service Revenue

    4. Panel | Driving Results: Winning Paid Media Tactics for Automotive

    5. Panel | Supporting & Activating New Revenue Streams

About this course

  • 15+ Hours of Content
  • Watch & Rewatch
  • 180 Days of Access

Go Virtual with DMSC

Digital Marketing Strategies Conference

Note: Some workshop sessions may not be recorded for virtual access at the discretion of the presenters.