1. Introduction

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    2. Executive Overview

    3. Chapter 1 | CDPs: Why Now?

    4. Avoiding Failure

    5. Chapter 2 | Benefits of an Automotive CDP

    6. Chapter 3 | Financial Benefits of a CDP

    7. Chapter 4 | Creating a Project Roadmap

    8. Auditing Website Events in GA4

    9. Identity Resolution Frameworks

    10. Use Cases

    11. Chapter 5 | Selecting a CDP Partner

    12. Chapter 6 | Loading Data Into the CDP

    13. Chapter 7 | Prioritizing Activation Channels

    14. Chapter 8 | Marketing & Communication

    15. Pulling It All Together

About This Series

  • $75.00
  • 3.5 hours of video content
  • Pairs with the Book
  • Updates from Brian Pasch

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