Course curriculum

    1. Kickoff | Industry Update: Introducing The Automotive Standards Specification for GA4

      FREE PREVIEW

    2. Marketing Workshop | The Car Dealers' Guide to GBP

    3. HR & Training Workshop | The Modern Hiring Plan is a Modern Retention Plan

    4. Marketing Workshop | Why Streaming TV is an Effective Channel for Automotive Marketers

    5. Panel | Empowering Modern Retailing: What’s Next for Dealers?

    6. Panel | The Latest Updates on Data Driven Marketing Strategies

    7. Panel | Content Communication For The Now

    8. Keynote | Elevating Your Brand and Experiences to Drive Revenue

    9. Fireside Chat | How Is Audi Approaching Digital Retailing?

    10. Meeting | Automotive Standards Council for GA4 Meeting

    1. Fireside Chat | Interview with Pedram Faed VP, Analytics Product & Partner Success, Tekion Corp

    2. Keynote | The Rise of CDP/CDXPs

    3. Sales Process Workshop | Aligning Process with Technology: A Crucial Step in Building a Modern Sales Blueprint

    4. Marketing Workshop | Actionable SEO: Demystifying Self-Analysis and Solutions

    5. HR & Training Workshop | How to Train Your Teams More Effectively

    6. Keynote | Chips & Salsa: What We Can Learn From the Corner Grocery Store When it Comes to Digital Retail and Marketing

    7. Keynote | Changing the Game! The New Art and Science of the Modern Car Deal!

    8. Creative Workshop | How to ‘ship it’: Making Great Photo and Video Content That Gets Finished

    9. Marketing Workshop | Analytics in the Age of Privacy & Regulation

    10. Keynote | Creating Customers For Life

    11. Panel | How Toyota SmartPath Is Changing The Toyota Retail Experience With The Help of Its Dealers

    12. Keynote | Elevating Your Brand and Experiences to Drive Revenue

    13. Panel | The Demise of Auto Retailing is Overly Exaggerated

    1. Fireside Chat | Interview with Anu Roberts CMO of CDK Global

    2. Marketing Workshop | Holding Vendors Accountable with Data: An Actionable Plan

    3. Keynote | From Ad Exposure to Purchase: ​How Auto brands are Using Multi-Screen Video to Drive Measurable Business Outcomes

    4. Panel | The Future of Modern Retailing By Protecting Dealer Choice

    5. Marketing Workshop | Building Your TikTok Roadmap

    6. HR & Training Workshop | It’s Not Rocket Science Simple & Effective Strategies Protect Profits AND Attract & Retain Talent!

    7. Keynote | Customer Loyalty In Automotive

    8. Panel | How Dealers, Vendors, and OEMS Can Leverage the New GA4 Automotive Specification

    1. Why Every Dealer Needs the ASC Specification for GA4

    2. Building New Metrics & KPIs with ASC

    3. Identifying Conversion Events & Creating Custom Events

About this course

  • $295.00
  • 3 full days streamed live
  • 180 days of accesslock
  • join from work/home

Envision the Future of Automotive Retail

#MRC2022

Note: Some workshop sessions may not be recorded for virtual access at the discretion of the presenters. If you're looking for the Google Analytics 4 workshops, we're currently working on re-recording the sessions to ensure a high quality viewing experience.