About The Course
Today’s consumers begin their shopping journey online, and the competition for their attention is fierce. To thrive in this fast-changing environment, businesses must adapt quickly, provide transparency, and deliver fast, effective communication—long before customers ever set foot in a dealership. Glenn Pasch unveils a new approach to engaging potential buyers, building trust, and turning them into long-term advocates for your brand.
Curriculum
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1
Chapters
- Internet Sales Mastery Free preview
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(Included in full purchase)
Creating Awareness
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(Included in full purchase)
Your Brand Promise
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(Included in full purchase)
Team Structure
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(Included in full purchase)
Creating An Effective Process
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(Included in full purchase)
Your Responsibility
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(Included in full purchase)
Key Metrics & Setting Goals
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(Included in full purchase)
Training & Development
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(Included in full purchase)
Customer Retention
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(Included in full purchase)
Next Steps
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(Included in full purchase)
Resources
Customer-Centric Sales
Build an online sales process that puts transparency, speed, and shopper expectations at the center of every interaction.
Smarter Lead Engagement
Use clear, repeatable steps to improve follow-up, boost response quality, and keep customers moving toward a purchase.
High-Performance Teams
Define roles, strengthen accountability, and leverage modern marketing and AI tools to elevate your team’s efficiency and results.
What people are saying
- Reader Testimonials -
"I wish I would have had this as a guide for myself when I first started my BDC Director journey. This book is not just a guide; it’s a road map to the heart of the automotive industry. Every dealership in America needs this book to determine what kind of online sales process they want to create. This is a complete playbook to help your team be successful."
Corporate BDC Director, Walt Massey Auto Group
“This book encapsulates what makes Glenn's approach so effective — a meticulously mapped process for online sales that, when properly executed, creates consistent results regardless of market volatility. It’s not just recommended reading; it's essential for dealerships committed to sustainable growth.”
Co-Author, Selling Cars in the Digital Age
“What sets Glenn apart is his ability to quickly grasp the potential of new technologies, data sources, and analytics, transforming them into actionable strategies that enhance sales efficiency and drive results. His innovative approach has helped countless dealers streamline operations, improve consumer engagement, and sell more cars.”
Global Product Director, Urban Science
"I wish I would have had this as a guide for myself when I first started my BDC Director journey. This book is not just a guide; it’s a road map to the heart of the automotive industry. Every dealership in America needs this book to determine what kind of online sales process they want to create. This is a complete playbook to help your team be successful."
Corporate BDC Director, Walt Massey Auto Group
“What sets Glenn apart is his ability to quickly grasp the potential of new technologies, data sources, and analytics, transforming them into actionable strategies that enhance sales efficiency and drive results. His innovative approach has helped countless dealers streamline operations, improve consumer engagement, and sell more cars.”
Global Product Director, Urban Science
“This book encapsulates what makes Glenn's approach so effective — a meticulously mapped process for online sales that, when properly executed, creates consistent results regardless of market volatility. It’s not just recommended reading; it's essential for dealerships committed to sustainable growth.”
Co-Author, Selling Cars in the Digital Age
Start transforming your sales process today!
The Road To Sold | Video Series
$199.00