Key Outcomes
First-Party Data Mastery: Leverage your own data to uncover hidden sales opportunities
Beyond the CRM: Stop relying on outdated attribution models and start measuring real marketing impact.
Comprehensive Marketing Insights: Track every touchpoint that influences a sale for smarter ad spend.
Maximizing Attribution Accuracy: Learn how to connect your digital efforts directly to dealership revenue.
Meet The Instructors
Sarah Ciociola
VP of Media Planning & Account Strategy
Michele Kowalski
Dir. of SEO Strategies & Educational Development
Denise Galiatsatos
President/COO
Empower Your Auto Dealership with Digital Marketing Insights
Gain the knowledge and confidence to take control of your dealership’s digital marketing strategy. This mentorship course is designed for automotive digital marketing professionals looking to implement lifecycle marketing strategies across various platforms in their media mix. Learn how to effectively vet vendors, manage them as an extension of your in-house team, and ensure they are executing the right tactics to enhance your digital visibility. Attendees will also receive exclusive access to PCG Digital resources, providing ongoing support for long-term success.
Unleash the Full Power of Digital Marketing
Transform your dealership's online performance - Reserve your spot today!
$100.00