Auto Academy
Building the Next Generation of Automotive Leaders
All, Management
Taught by proven leader and coach, Glenn Pasch, this course shares the most effective strategies to hire, create, and maintain a high-performing team.
All, Digital Marketing, Sales
Build a process to increase local awareness of how your dealership is creating a faster, easier, and mostly online method to purchase their vehicle.
All, Sales
This certification course will demonstrate results-driven methods to set up your sales process so that your team can increase closing ratios and maximize success.
All, Digital Marketing
This course is intended to give dealers a jump start when implementing the Automotive Standards Council's GA4 Specification (v1.0). It includes a webinar with Brian Pasch & Sarah Ciociola and workshops featuring Brooke Furniss & Colleen Harris.
All, Digital Marketing
Now known as Google Business Profile… This course outlines the steps and strategies to get the most local visibility through Google My Business for your dealership’s sales, service, parts, body shop, and car rental business units.
All
Learn how to expertly navigate Google Analytics and create and analyze custom reports to reveal powerful insights into your marketing campaigns.
“This is a great service. To have someone who is a specialist in the field you are interested in learning more about is hands down beneficial. I found the specialists I talked to are all very knowledgable in the car market, not just in their craft, which I think is very important.”
Jeremy Schuett | Cole Automotive