Auto Academy
Building the Next Generation of Automotive Leaders
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The Road to Sold
CourseA practical roadmap for modern dealers to strengthen online engagement, improve lead follow-up, and build a customer-focused sales team that turns digital shoppers into long-term, loyal buyers.
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2025 MRC Virtual Pass
CourseAll of the mainstage session and select workshops pulled directly from the MRC agenda for you to watch virtually. The next best thing to being there in person!
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Automotive Website Conversion Optimization
CourseUnlock your website's potential with strategies to boost conversions. Optimize GA4, streamline your tech stack, and enhance your site's performance for greater ROI.
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PCG Digital Marketing Mentorship
CourseGain the skills, strategies, and support you need to confidently lead your dealership’s digital marketing efforts, with expert mentorship on lifecycle marketing, vendor management, and platform optimization.
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2025 DMSC Virtual Pass
CourseAuto dealers continue to attend DMSC to discover actionable strategies that unlock untapped areas of opportunity.
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Automotive CDPs: A Planning Guide for Dealers
CourseA comprehensive guide to help dealerships implement and optimize Customer Data Platforms. Learn how to unify, maintain, and activate first-party data for improved communication, reduced waste, and enhanced revenue opportunities.
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All
Leadership & Management
CourseTaught by proven leader and coach, Glenn Pasch, this course shares the most effective strategies to hire, create, and maintain a high-performing team.
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All, Digital Marketing, Sales & Service
Digital Retailing
CourseBuild a process to increase local awareness of how your dealership is creating a faster, easier, and mostly online method to purchase their vehicle.
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All, Digital Marketing, Sales & Service
Internet Lead Handling
CourseThis certification course will demonstrate results-driven methods to set up your sales process so that your team can increase closing ratios and maximize success.
Get Your Google On
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All, Digital Marketing
Crash Course: Automotive GA4 Specification
CourseThis course is intended to give dealers a jump start when implementing the Automotive Standards Council's GA4 Specification (v1.0). It includes a webinar with Brian Pasch & Sarah Ciociola and workshops featuring Brooke Furniss & Colleen Harris.
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All, Digital Marketing
Google My Business Optimization
CourseNow known as Google Business Profile… This course outlines the steps and strategies to get the most local visibility through Google My Business for your dealership’s sales, service, parts, body shop, and car rental business units.
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Pre-Order
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GA4 Ignition
CourseLearn how to expertly navigate Google Analytics and create and analyze custom reports to reveal powerful insights into your marketing campaigns.
Meet Your Instructors
Brian Pasch
Digital Marketing Expert
With nearly 20 years of experience providing digital marketing services to the automotive community, Brian has pioneered the most efficient strategies and acted as an agent of change in the industry when so many are stuck in the past. Brian is in tune with the needs dealers, OEMS, and industry vendors and has continued to guide them through the ever-changing landscape of automotive marketing by harnessing hard data, eliminate wasteful spending, and implementation of breakthrough strategies.
Glenn Pasch
Leadership Mentor
Glenn Pasch is CEO of PCG Digital, an Inc 5000 agency that specializes in helping dealership and businesses generate qualified shoppers. As a leader in digital marketing and leadership training, he’s been featured in CBT News, Dealer Marketing Magazine, Auto Success, and Automotive News. Glenn is the host of the “You’re in Charge" podcast and the co-author of Selling Cars in the Digital Age and The Power of Connected Marketing.
“This is a great service. To have someone who is a specialist in the field you are interested in learning more about is hands down beneficial. I found the specialists I talked to are all very knowledgable in the car market, not just in their craft, which I think is very important.”
Jeremy Schuett | Cole Automotive