The Whole Package

All

Automotive CDPs: A Planning Guide for Dealers

A comprehensive guide to help dealerships implement and optimize Customer Data Platforms. Learn how to unify, maintain, and activate first-party data for improved communication, reduced waste, and enhanced revenue opportunities.

$75

All

2024 MRC Virtual Pass

All of the mainstage session and select workshops pulled directly from the MRC agenda for you to watch virtually. The next best thing to being there in person!

$250

All

2024 DMSC Virtual Pass

Connecting you with top educators for unmatched learning wherever you are!

$250

Pre-order available now!

All

GA4 Ignition

Learn how to expertly navigate Google Analytics and create and analyze custom reports to reveal powerful insights into your marketing campaigns.

All

2023 MRC Virtual Pass

All of the mainstage session and select workshops pulled directly from the MRC agenda for you to watch virtually. The next best thing to being there in person!

$295

All, Digital Marketing

Digital Marketing Essentials

Your crash course on automotive digital marketing taught by Brian and Glenn Pasch along with the specialists at PCG Digital.

$695

All, Digital Marketing, Sales

Digital Retailing

Build a process to increase local awareness of how your dealership is creating a faster, easier, and mostly online method to purchase their vehicle.

$595

All, Digital Marketing

Crash Course: Automotive GA4 Specification

This course is intended to give dealers a jump start when implementing the Automotive Standards Council's GA4 Specification (v1.0). It includes a webinar with Brian Pasch & Sarah Ciociola and workshops featuring Brooke Furniss & Colleen Harris.

$99

All, Digital Marketing

Google Analytics Certification

Learn how to expertly navigate Google Analytics (UA) and create and analyze custom reports to reveal powerful insights into your marketing campaigns.

All, Digital Marketing

Google My Business Optimization

Now known as Google Business Profile… This course outlines the steps and strategies to get the most local visibility through Google My Business for your dealership’s sales, service, parts, body shop, and car rental business units.

$149

All, Digital Marketing, Events

2023 DMSC Virtual Pass

The live event may be over, buy you can still catch the keynotes, panels, and interviews, as well as select workshops, from the comfort of your home or office.

$250

All, Digital Marketing, Events

2022 MRC Virtual Pass

Can't make it down to Palm Beach? That's fine! Join MRC virtually from your home or workplace. That's right, we're bringing back the livestream!

$295

All, Digital Marketing, Management, Events

2022 DMSC Virtual Pass

The BPE team has assembled ALL of the keynotes, panels, and workshops from the 2022 Digital Marketing Strategies Conference for all of the dealership employees who couldn't attend the live event or those who want to review all this great content!

$295

All, Sales

Internet Lead Handling

This certification course will demonstrate results-driven methods to set up your sales process so that your team can increase closing ratios and maximize success.

$399

All, Management

Leadership & Management

Taught by proven leader and coach, Glenn Pasch, this course shares the most effective strategies to hire, create, and maintain a high-performing team.

$799

All, Legacy

Automotive Vocabulary Fundamentals

This is a legacy course from the PCG Learning Center published in 2019.

Free

All, Legacy

Sales Consultant Training (Experienced)

This is a legacy course from the PCG Learning Center.

Free

All, Legacy

Sales Consultant Training (Beginners)

This is a legacy course from the PCG Learning Center.

Free

All, Legacy

Internet Lead Management for Sales Consultants & BDC Agents

This is a legacy course from the PCG Learning Center.

Free

All, Legacy

Service BDC

Legacy course from the PCG Learning Center.

Free

All, Legacy

Internet Lead Management for Managers

This is a legacy course from the PCG Learning Center.

Free